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PDF) Swatch Group - Strategy and Uncertainty in the 21st Century Global Clock Industry
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:quality(70)/cloudfront-eu-central-1.images.arcpublishing.com/thenational/3MVEAN2JWZDJNBC227OYDLYLTE.jpeg "How Omega and Swatch used industry marketing techniques to hype the MoonSwatch")
How Omega and Swatch used industry marketing techniques to hype the MoonSwatch
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Swatch Makes Time for Luxury Free Essay Example
A reflection on the evolution of the concept of the marketing mix, inspired by the failed launch of the Omega x Swatch 'MoonSwatch' in London.
Swatch Case Study
For Omega and Swatch, the rewards of co-branding could be astronomical
Swatch Marketing Mix – Marketing Mix Of Swatch
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Omega x Swatch MoonSwatch: the challenges of success - I by IMD
Swatch : Etudes, Analyses Marketing et Communication de Swatch
Swatch Marketing Mix – Marketing Mix Of Swatch
