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Consumer Behavior and Product Performance: An Alternative Conceptualization - Chem L. Narayana, Rom J. Markin, 1975
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JENN on Twitter: "Consideration set:brands acceptable for consideration; to divide acceptable brands from ones that aren't.Universal set:collection of solutions to a need.Awareness set:known brands.Inert set:alternatives where consumers feel ...
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PDF] Universal set → Awareness set → Consideration set → Choice set → Choice Figure 1 . Decision Making Stages According to Consideration Set Theory Universal | Semantic Scholar
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