![Demystifying McCarthy's 4 P's of the Marketing Mix: To Be or Not to Be | European Journal of Business and Management Research Demystifying McCarthy's 4 P's of the Marketing Mix: To Be or Not to Be | European Journal of Business and Management Research](https://www.ejbmr.org/public/journals/1/article_14_cover_en_US.png)
Demystifying McCarthy's 4 P's of the Marketing Mix: To Be or Not to Be | European Journal of Business and Management Research
Samoon Yousuf Travel Agency - Who created the 7Ps model The 7Ps model was originally devised by E. Jerome McCarthy and published in 1960 in his book Basic Marketing. A Managerial Approach.
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