Marketing Mix Modeling
Marketing Mix Modeling | AWS for Industries
Python/STAN Implementation of Multiplicative Marketing Mix Model | by Sibyl He | Towards Data Science
Marketing Mix Modeling | Part 2
Marketing Mix Modelling (MMM) — a potential solution – 一起大数据-技术文章心得
Marketing mix modeling: Python tutorial with example dataset | Census
AdStock Effects | Marketing Mix Modeling | Digital Marketing Analytics | Ayushi | Hruda | Nikhil - YouTube
Pythonによるマーケティングミックスモデリング（MMM：Marketing Mix Modeling）超入門 その9主成分回帰モデル（PCR）でMMM②（シンプルなAdStock考慮） - 株式会社セールスアナリティクス
Introduction to Marketing Mix Modeling in Python | by Dr. Robert Kübler | Towards Data Science
GitHub - sibylhe/mmm_stan: Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS
A Small Python Library For Marketing Mix Modeling: MaMiMo | by Dr. Robert Kübler | Towards Data Science
Python/STAN Implementation of Multiplicative Marketing Mix Model | by Sibyl He | Towards Data Science
Pythonによるマーケティングミックスモデリング（MMM：Marketing Mix Modeling）超入門 その5Ridge回帰モデルでMMM①（AdStock非考慮） - 株式会社セールスアナリティクス
Marketing Mix Modeling for Marketers - Cassandra
Marketing Mix Modeling – Analytics Vidhya – Medium
Pilot Tutorial: Marketing Mix Modeling using Python - YouTube
How-to: Facebook Robyn marketing mix modeling
CS: Market Mix Modeling & Analytics for a Top US Pharma Company
GitHub - sibylhe/mmm_stan: Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS
Matt Dancho (Business Science) on Twitter: "Marketing Mix Modeling #MMM is a way to increase revenue with #datascience by optimizing advertising budgets. Want to learn? Join me for #MMM modeling in #python.
Deep dive into Marketing mix modeling - its apllications and use cases | Big data analytics | Clairvoyant Blog
Marketing Mix Modeling using Python: Auto-tuning for Diminishing Returns and Adstock using Nevergrad - Cassandra
Bayesian Media Mix Modeling with limited data - Artefact
Marketing mix modeling: Python tutorial with example dataset | Census
