GitHub - imnikhilanand/Bayesian-Marketing-Mix-Modeling: The project analyses the impact of different marketing tactics on the sales of items. The problem is a multivariate-modeling problem as there are 3 different tactics of marketing. Since,
The Next Generation of Marketing Mix Modeling is Bayesian!
Next-Gen Marketing Mix Modelling - Why Is It Important? | Objective Platform
The benefits of Bayesian marketing mix modeling - Keen Decision Systems
![PDF] Geo-level Bayesian Hierarchical Media Mix Modeling | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/b6b46269343cc9e1523a0978f834a3e69f9617dd/11-Figure1-1.png "PDF] Geo-level Bayesian Hierarchical Media Mix Modeling | Semantic Scholar")
PDF] Geo-level Bayesian Hierarchical Media Mix Modeling | Semantic Scholar
Bayesian Media Mix Modeling using PyMC3, for Fun and Profit | by Luca Fiaschi | HelloTech
The Science Behind the Art of Marketing-Mix Modeling | by Derek Levesque | GAMMA — Part of BCG X | Medium
Bayesian Marketing Mix Modeling in Python via PyMC3 | by Dr. Robert Kübler | Towards Data Science
Tutorial: Marketing Mix Optimization with Bayesian Networks and BayesiaLab - YouTube
What Is Marketing Mix Modeling And How Can Automation Make It Even More Useful? - Mutt Data Blog
GitHub - sibylhe/mmm_stan: Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS
A Bayesian Approach to Media Mix Modeling (Michael Johns & Zhenyu Wang) - YouTube
Dynamic Marketing Mix Modeling - Total Marketing ROI Measurement
Bayesian Media Mix Modeling for Marketing Optimization - PyMC Labs
![PDF] Challenges and Opportunities in Media Mix Modeling | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/c53c3ff6241c31a05d16415c014d4f9ce2cc9d29/14-Figure5-1.png "PDF] Challenges and Opportunities in Media Mix Modeling | Semantic Scholar")
PDF] Challenges and Opportunities in Media Mix Modeling | Semantic Scholar
Dynamic Marketing Mix Modeling - Total Marketing ROI Measurement
![PDF] Bayesian Methods for Media Mix Modeling with Carryover and Shape Effects | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/f365b7ae3cd98c3c111a1985f3afdc940f69df9f/4-Figure1-1.png "PDF] Bayesian Methods for Media Mix Modeling with Carryover and Shape Effects | Semantic Scholar")
PDF] Bayesian Methods for Media Mix Modeling with Carryover and Shape Effects | Semantic Scholar
Using marketing mix modeling to improve marketing decisions and ROMI | Articles | Quirks.com
Marketing Mix Modelling | MMM
AdKDD 2021 Bayesian Time Varying Coefficient Model with Applications to Marketing Mix Modeling - YouTube
GitHub - google/lightweight_mmm: LightweightMMM 🦇 is a lightweight Bayesian Marketing Mix Modeling (MMM) library that allows users to easily train MMMs and obtain channel attribution information.
The Science Behind the Art of Marketing-Mix Modeling | by Derek Levesque | GAMMA — Part of BCG X | Medium
Bayesian Hierarchical Marketing Mix Modeling in PyMC | by Dr. Robert Kübler | Towards Data Science
The Next Generation of Marketing Mix Modeling is Bayesian!
Kirk Borne on Twitter: "Marketing Mix Modeling & Optimization w/ Bayesian Networks and BayesiaLab: https://t.co/3vvs5FqaQO #BigData #DataScience by @BayesianNetwork https://t.co/wP2QrDPztb" / Twitter
