Marketing Mix Modeling: The benefits of building a good model
Shows approach which expands the breadth of what marketing-mix models c
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![PDF] Limitations of conventional marketing mix modelling | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/9231e794f517eb5108e434db9aeaa10729e254f2/5-Figure1-1.png "PDF] Limitations of conventional marketing mix modelling | Semantic Scholar")
PDF] Limitations of conventional marketing mix modelling | Semantic Scholar
What is Marketing Mix Modelling? 3 Benefits & Limitations
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Marketing Mix Modeling: The benefits of building a good model
