Origines, Evolutions et Alternatives du Marketing mix Origins, Evolutions and Alternatives of the Marketing mix
![La théorie des 4P de Jerome McCarthy (produit, prix, place et promotion)- HRImag : HOTELS, RESTAURANTS et INSTITUTIONS La théorie des 4P de Jerome McCarthy (produit, prix, place et promotion)- HRImag : HOTELS, RESTAURANTS et INSTITUTIONS](https://cdn.hrimag.com/IMG/logo/arton16892.jpg?1636202841)
La théorie des 4P de Jerome McCarthy (produit, prix, place et promotion)- HRImag : HOTELS, RESTAURANTS et INSTITUTIONS
Origines, Evolutions et Alternatives du Marketing mix Origins, Evolutions and Alternatives of the Marketing mix
![Demystifying McCarthy's 4 P's of the Marketing Mix: To Be or Not to Be | European Journal of Business and Management Research Demystifying McCarthy's 4 P's of the Marketing Mix: To Be or Not to Be | European Journal of Business and Management Research](https://www.ejbmr.org/public/journals/1/article_14_cover_en_US.png)