![Spotify rolls out new personalized experiences and playlists, including a mid-year review and a blended mix with a friend | TechCrunch Spotify rolls out new personalized experiences and playlists, including a mid-year review and a blended mix with a friend | TechCrunch](https://techcrunch.com/wp-content/uploads/2021/06/Spotify_OnlyYou_InApp_04_Birth-Chart.jpg?w=680)
Spotify rolls out new personalized experiences and playlists, including a mid-year review and a blended mix with a friend | TechCrunch
![How Spotify's Newest Personalized Experience, Blend, Creates a Playlist for You and Your Bestie — Spotify How Spotify's Newest Personalized Experience, Blend, Creates a Playlist for You and Your Bestie — Spotify](https://storage.googleapis.com/pr-newsroom-wp/1/2021/08/Screen-Shot-2021-08-30-at-12.41.30-PM.png)
How Spotify's Newest Personalized Experience, Blend, Creates a Playlist for You and Your Bestie — Spotify
![A Look Behind Blend: The Personalized Playlist for You…and You - Spotify Engineering : Spotify Engineering A Look Behind Blend: The Personalized Playlist for You…and You - Spotify Engineering : Spotify Engineering](https://storage.googleapis.com/production-eng/1/2021/12/Blend_Header.png)
A Look Behind Blend: The Personalized Playlist for You…and You - Spotify Engineering : Spotify Engineering
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![How Spotify's Newest Personalized Experience, Blend, Creates a Playlist for You and Your Bestie — Spotify How Spotify's Newest Personalized Experience, Blend, Creates a Playlist for You and Your Bestie — Spotify](https://storage.googleapis.com/pr-newsroom-wp/1/2021/08/SPOT_001_BLEND_IAM-1.png)
How Spotify's Newest Personalized Experience, Blend, Creates a Playlist for You and Your Bestie — Spotify
![Spotify rolls out new personalized experiences and playlists, including a mid-year review and a blended mix with a friend | TechCrunch Spotify rolls out new personalized experiences and playlists, including a mid-year review and a blended mix with a friend | TechCrunch](https://techcrunch.com/wp-content/uploads/2021/06/Spotify_OnlyYou_ShareCards_3.jpg)